Capital One Cafe in San Francisco
10 weeks, Summer 2017
Participated in research and testing.
Individual work on designing and prototyping a microsite.
Capital One Cafe is a special space where people can grab a cup of coffee, chat about money, and consult banking concerns with Capital One ambassadors. I was part of the Cafe team to experiment ways to deliver this novel concept to the world.
There are many ways to tell a story. Several channels inform current and potential Capital One customers about Capital One Cafe, including capitalone.com/local, marketing content on social media, and what my team was working on.
photo credit Candy Chang
During the 10 weeks of my internship, I researched people's current perception about Capital One Cafe and conducted user studies on the various concepts I developed...
I can't share much about this project now, but I'm happy to chat more about the experience in person :) Let's talk!